Importance of the image in the 21st century

Lexistence of a new Culture 2.0 with its moral and ethical code, apart from the unwritten rules, has resurrected and put in interest the concept of Personal Brand based on values such as the’authenticity’honesty, the’honesty or self-responsibility, with principles such as generosity, sharing of important contributions with the community, terrestrial or generally cyber, in which you invest your time, qualities and talents without expecting anything in return.

Image the marketing revolution

The digital and social media revolution allows millions of people to s’The importance of the image in the 21st century’Exchange content and conversations on the web. C’It is, in fact, through social networks where people are closer to each other, establishing new forms of social relationships, based on the’The importance of the image in the 21st century – News’interest and monitoring of personal or corporate brands, which contributes to our own digital marketing.

But, all of’First of all, it is necessary to make a strategic analysis, to know how to distinguish the brand, which is the construction of the company’s a symbol or a tool’This is a set of graphic and verbal symbols that the company uses to communicate its message’The objective is to differentiate oneself from the market and from other companies’It is in the head of the consumer that is in the head of the consumer that is in the head of the consumer that is in the head of the consumer’identify it. L’s digital identity, it’that is, the’We must also commit ourselves to the set of proper and acquired characteristics that characterize an individual or a collective in a digital transmission medium, being the verification of these characteristics what allows us to determine that’Branding, the reason why we leave a mark by means of our brand or style, is the process of creating a brand, by means of a brand name’identification, development and maintenance. Finally, the reputation, what people think, consider or appreciate about someone, is a key element in the success of the project’one, that is’is the prestige or the’believes that’they have’a brand, of course’an organization or a group’a person.

It is also important that we know how to build our own niche work, generating an economic approach that is a starting port with an entrepreneurial touch that awakens the vision of entrepreneurs. We need to not only demonstrate our commitment to the’We have to make a strategic analysis, to know how to distinguish the brand, which is the construction of a company that values the productivity-responsibility-freedom relationship’environment.

C’The reputation of a company is first and foremost a working environment that is based on the quality of the people who work there’Efforts to transform "authoritarianism" and "control" into "participation" and "responsibility. This relational environment can only be based on talent, and on the strengthening of trust between the worker and the boss, giving way to a concept of productivity linked to results, because it changes the way the company operates’traditional workplace environment and organizational model.

New generations need to be able to sell their virtues as well as their personality traits, so that the employee and the’Companies value the relationship productivity-responsibility-freedom.

We all have a personal brand. We don’We know that’to discover it and to give it the means to be used’act. Having a personal brand is in most cases a matter of’This brand exists because it is the only way to be and to want’it is in the’s spirit’one, and for this to happen, it must be visible to others.

But developing a personal brand is not the same as’is more than just gaining visibility and strengthening your professional career: you need to know yourself: who am I? ? what do I want to be ? what are my goals, my aspirations, my dreams ? how will I market myself ? Do I really have clear expectations? ?

These are the key questions that we, as a company, must answer’It's the process of creating a brand by means of our brand or style’In order to do so, we must put our objectives and our signs of success first’identity in a "networked" society that surrounds us and where fiction often exceeds reality.